Yosemite Sequoia RC&DC Launches Wildfire Awareness Billboard Campaign with Grant Support from Teichert Foundation
- Ysrcandd
- Jul 1
- 2 min read
Billboards in Merced, Fresno and Tulare Counties to Promote Fire-Safe Behavior — Public Can Participate by Sharing Billboard Photos for Prizes
FOR IMMEDIATE RELEASE
Erin Capuchino
Yosemite/Sequoia RC&DC
(559) 580-3042
Fresno County, CA — July 2, 2025 — Yosemite Sequoia Resource Conservation & Development Council (Y/S RC&DC) is proud to announce the launch of a new public awareness campaign made possible by a grant from the Teichert Foundation. Designed to increase awareness and reduce wildfire risk, these eye-catching billboards are placed in high-traffic corridors across the Southern Sierra region, delivering one clear message: “You’re in wildfire country – no open flames.”
This campaign targets both residents and tourists traveling through fire-prone regions and features custom-designed artwork developed in collaboration with the Sierra Nevada Alliance and creative firm Brontosaurus LLC.
Billboard locations and display dates:
Highway 41 (Digital Bulletin) – South of Friant Road (June 30 – July 27, 2025)
State Route 140 & Watts Corner – Poster board on southwest side (June 30 – August 24, 2025)
State Route 198, 1.5 mi. west of McAuliff – Poster board on north side (July 14 – August 24, 2025)
“We are excited to expand the reach of the Take Care Sierra message to the Southern Sierra. An estimated 85–90% of wildfires in California are caused by human activity. We believe that consistent, direct, and place-based messaging can drive awareness and behavioral change,” said Erin Capuchino, Executive Director of Y/S RC&DC. “Helping residents and visitors alike understand how we act determines how fire behaves.”
Social Media Contest: Spot the Signs, Share, and Win!
As part of the awareness campaign, Y/S RC&DC is also launching a community photo challenge on social media. Participants can win prizes by:
Snapping a photo of any of the three billboards
Tagging @ysrcanddcouncil and using hashtag #TakeCareSierra
Being entered into a drawing at the end of the campaign
Bonus Prize: The first person to post photos of all three billboard locations (and tag @ysrcanddcouncil) will win a special grand prize!
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About the Teichert Foundation
Founded through the legacy of Teichert, a company with deep roots in California’s infrastructure since 1887, the Teichert Foundation reflects the company’s mission to build and preserve a healthy, prosperous region. It funds initiatives that foster environmental stewardship, community health, education, and cultural vibrancy. Learn more at teichert.com/teichert-foundation#teichert #teichertfamilyofcompanies
About Sierra Nevada Alliance
The Sierra Nevada Alliance unites individuals and organizations working to protect and restore the Sierra Nevada region. Through advocacy, education, and direct action, the Alliance empowers communities to address pressing environmental challenges—like wildfire, climate change, and watershed health—while promoting sustainable practices. Their creative communications, including the Take Care Sierra campaign, help deliver impactful, research-informed messaging that resonates with diverse audiences. Learn more at sierranevadaalliance.org
About Yosemite/Sequoia RC&DC
The Yosemite/Sequoia Resource Conservation and Development Council is a nonprofit organization committed to conservation, wildfire resilience, workforce development, and sustainable community practices across the Southern Sierra Nevada. Learn more at ysrcandd.org
Media Contact:
Mi-Ling Wong
Social Media Specialist
Yosemite/Sequoia RC&DC
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